After working a bit for each client, I have worked, I have settled down in this process that works really well for me and my clients.
I still remember how I presented the logo to my first customers.
A simple 1 page PDF containing a brief and brief description of black and white logos and concepts.
The problem with this approach was that there was a lot of uncertainty in my client’s mind.
How do I present the logo to consumers? Introducing a logo can be a daunting task. To simplify the process I’ll do a few things here
Each designer has a specific vision for every design in their design. Generally, when a designer makes a logo, there will be a definite idea of what it would look like in the wild design.
But, customers do not mind readers.
Keeping the designer in mind with a specific idea, it is difficult to see. They wonder if the design colors look good, even if they would like to understand the colors, how will this idea be seen on their website or social?
This is a valid concern.
And I want to erase this uncertainty and suspicions from their mind.
So I did a lot of research, asked feedback from my customers and finally improved my process and tried it wonders!
The first thing I did was stop showing my pdf to my clients.
I played a more active role. I now hope for a zoom call to present the logo in my keynote presentation with my clients.
I burn the keynote and start with a short description of creative direction, which we started at the beginning. It helps to remember the strategy discussed earlier in my clients’ process. Some decisions were taken in this because some decisions were taken.
I also include a slide along with the inspiration board that helps them get into the “mood” created.
I explain the idea behind the logo, the inspiration that was designed, how I reached the final design.
For more details on concept and design concepts:
A concept approach in the logo design
I reveal the logo with colors.
It’s a slide with just one logo so the design has a breathing space.
In the next slide, I present the logo in real world scenarios using the mockups where they have the possibility to use the logo. Social Media Profiles, Business Cards, Liflas, Websites, T-Shirts, Packaging are usually a good start.
I’m joking because the logos are not enough just. It is difficult for the customer to imagine that the logos themselves do not see whether these logos will work for them. It’s about bridging the gap between designers vision and clients imagination.
Present the logo in powerful views.
I have the opportunity to showcase the versatility of this logo. It is possible that in all situations it looks good. I am creating logos in bigger logos than life parameters like billboards, building side banners, etc. It’s really amazing to see how well the designs live in these scenarios!
Next, I include a black and white version of the logo slide.
Color is designed in black and white colors, without affecting the design. Although black and white logos are not attractive for clients, they appreciate their logo being designed using good design principles.
End with a slide with a logo in the logo so that the client can once again focus on the logo and see the beauty of the design without interruptions.
These additional steps look like a lot of work but they have made my process more seamless. These presentations interact in the right direction rather than being silent.
Most of my clients are not designers and my job is to make this process as easy as possible for them. And in this process, this big overhale is working surprisingly!