Interested in designing a logo for your business? If you have repaid with the help of a logo designer or chose to use a logo maker, the opportunities are that you will find various logo image files that you can use to market your business.

Think of different image files as shoes. On occasion you have different shoes; To hiking, you choose hiking boots; Go for a walk, you choose running shoes; To go to the beach, you choose the sandals. Image files work equally; Some files are suitable for special tasks, such as promotional products or uploading to your business website.

Essential image files for logo designs

Before you start designing your business logo, make sure that the online application you are using or the lodge designer you are hiring can give you the most necessary image files. Keep in mind that you may need to spend an extra amount to get these files, but they have the capital and investment value to try to make these different files.

EPS File Format

If you rent a logo designer, they will use Adobe Illustrator for your logo creation and will send you an EPS file (also known as vector file). What’s unique about this type of file format that can include both text and graphics. In the EPS file the vector image can contain a bit map version of the image to look rather smooth, which may take a long time due to its size. It is important to have a vector version of your logo if you want to use promotional products or use other offline marketing strategies. This high-resolution file will ensure that your promo products, mailers and packaging pixels do not appear.

JPG File Format

Joint Photographic Experts Group (JPEG) is also known as an image file, JPG file format is one of the most common image files used today. Digital cameras and mobile phones, as well as JPG images are used on the Internet. JPG files are useful because it is compressed and therefore can be shared and easily uploaded to the website or social media pages. When you create your logo, the JPG file format will have a white background that is best for adding your logo to your email signature or setting it as your Facebook Business Profile picture. You want to specify the use of this image file format on printed products.

PNG File Format

A Portable Graphics Format (PNG) image file is a commonly used graphics file and it’s useful when your logo design is relevant. This vicious raster image format was created to replace the traditional GIF file. What is unique about the PNG file is that there is a colored background where the image background is transparent, which makes it ideal to add to your corporate website and other online applications. Remember that your PNG The image of the logo does not look good against the background of the same color, so make sure you have a JPEG file ready, if you are facing this problem. PNG Image files are also included in 24-bit RBB color palettes and grayscale, which means they are easy to edit.

GIF file format

Graphic Interchange Format (GIF) image file is a file extension for raster graphics and it is a type of bitmap file. The GIF image also has a transparent background that makes it an ideal image type for website development and printing. While most people think of gifs like moving images these days, it is important to note that not all GIF video snippets are there. Contrary to the JPG image file format, GIF files do not compromise the quality of the image, making it the ideal file for printing purposes and online advertisements.

Key Files related to image files

While there are dozens of other image files we can discuss, it’s the only files you worry about accessing. These four logo image files will cover all your online marketing and offline promotional needs; They all have their advantages and drawbacks and everyone has a unique role to play in your business branding scheme.

If you need extra image files for your logo you are unsure, then do not hesitate to reach your logo designer or to decide whether you will need additional file formats.