Each company, freelancer, or independent professional needs a logo. Once you decide that the company has time to start, the logo design question comes immediately. Some of us will use the services of a professional designer, however, those who are damping their feet with the business will definitely not be able to afford it.
As we all face it sooner or later, we have to make ourselves a logo. And, then we panic. Of course, it can not be difficult, but where to start? Do I need to purchase expensive software? How to match colors?
In the Vector Customer Support Team, we’ve talked to hundreds of graphic design editors working on their logo and know their struggles well. In this article, we will share some universal advice on how to contact the logo design if it is part of the first important graphic design you made.
Compose your work
First of all, structure your work and do not start doing everything at once. Doing some benchmarking research is a great idea. Identify your industry leaders and check that their logo is something common.
Then, you have an important choice to make in the beginning, obviously, your logo will be a combination of iconic, logotype or both.
The iconic logo, as the name suggests, is drawn around the icon. You can download some royalty-free icons from directories like IconSinder or Flatnik, then you can modify it to something unique.
The most important thing is typography if you target the logotype logo. There are a number of pros and cons of serial and sans-serif fonts for logotype. You can choose the best fitness for you by playing around with different fonts.
Create vector logo
Make sure you have your logo in vector definitely to make it look good in different sizes. If you want to make your logo in the raster graphics editor, do not forget that it will look quite distorted and unclear, so it’s definitely not a good idea.
Choose the right software
There are some great Vector graphics tools available. An error of many mistakes is downloading a pirated version of Adobe Illustrator and trying to learn it on the go. Perhaps it’s the most difficult way to do that.
There are some great free resources such as Inkscape or Vector with which you can accomplish the same things and it’s easier to use.
Do not use photos
Forget about photos. Photos are pixelated and converting them into vectors is a worthless effort, as the resulting logos will not look exactly.
Understand the color wheel
If you want to design a great logo, you should be equipped with some solid industry research and a vector graphics tool to work with. Before you mess with some icons and text, make sure you understand how to use colors.
Red, yellow, and blue are considered to be primary colors in the RYB color model. Three minor colors are green, orange and purple color. They are made by combining two primary colors. Other six-thirds of colors are made by mixing primary and secondary colors.
Complementary color schemes
Colors in front of each other on a color wheel are called complementary colors. For example, think about red versus green or blue vs orange. The high contrast of supplemental colors creates a bright and dynamic look, especially on complete saturation.
Supplementary colors are not good for text but most are good for logos. For example, Visa Logotype is one of these successful logo designs. The design uses blue and orangish yellow supplement colors. Both blue and yellow are symbols of wealth, stability and faith.
Analogous color schemes
Analogous color schemes use the next color on each color wheel. They usually match really well and make it look natural and beautiful. However, be sure to have enough contrast while using similar colors.
McDonald’s logo is one of the most popular examples of using the same color scheme. Red, orange, and light-yellow match are really here And, it is a proven fact that red color makes people hungry – certainly a smart choice from McDonalds.
Triadic color schemes
A triangular color scheme consists of color that is evenly spaced around the color wheel. For example, imagine the color of purple, green and orange. Triangular color schemes are quite bright, even if you use a little pale color. There may be a good idea to impress one color and to use the other two words.
For example, 7-Eleven has a triangular color scheme logo. Greenery is used as
Master grid and structure
Always use the grid while focusing the logo and pay attention to the details. Make sure the personal parts of your logo, such as letters and icons, are proportionally aligned. Then, your logo will look nice in different sizes and creations.
On the screenshot below, you can see the grid that accompanies the vector.
Drag it back to the basics
Keep it simple Fancy and intricate logos can look great and meaningful for designers, however for the most part, they feel confused and confused in confusion. What you want to achieve is the instant identity of your logo by your customers and business partners. Therefore, it is better to focus your logo on making it easier and easier.
A popular example of a simple simple logo that makes history is Nike. In 1971, a picture made by young designer Caroline Davidson looks like a wing, indicating the name of the name Nike for the name of the Greek goddess of victory. The logo later evolved into various forms, but the main component is always the same.
Expertly use negative space
Negative space can be both your best friend and the worst enemy. Some fonts and shapes make up more negative space than others; Make sure you adjust them skillfully.
You can also use a negative place in a very creative way. For example, FedEx is famous for its almost hidden arrow sign in the logo. Looks good, right?
Logos design is confusing at first, but once you understand the fundamental theory concepts and after a long time in practice, it takes a lot of fun. It is important to be afraid of experimentation and about new fonts, shapes and creations that you can use.