The logo is the face of your business. A memorable person can create an instant belief for your brand. Establish your credibility as a leading provider of your product or service and will help you to settle in the Marketplace.

You will need to weigh several variables while thinking of your logo look. They need to talk about what your business sells. As well as who you are, what you stand for.What customers should expect from you. Customers need to talk to multiple layers of colors and overall design that you choose.

If you’re diving into a logo design, you can confirm where to start. Get started with the basics and understand the four main types of logo designs. Here are four types of logo designs we have designed recently to consider with examples of the logo:

01. Wordmark logo design

Office Max, Home Depot, and Walmart all represent the type of logo commonly used – string Typically. This type of logo relies on text, typeface and unique typographic treatment to express brand identity. There are no graphic elements to offer to messaging, so the text is often literally. The company’s name and sometimes it also tells what it does.

Wordmarks work best for companies whose names describe what they do or for people with a specific name. even if it is not a word of the house. This type of logo can be cost-effective for companies with limited marketing budget. Which needs to focus on their efforts on name recognition. It can also help to associate your brand name with products or services in a more concise manner.

02. Lettermark logo design

Think about the Lettermark logo as a monogram for your business. Like a syllable. A syllable is a complete text, but instead of the full name of the business. The logo relies on the initial to represent the brand. Lettermark can be a simple monogram or anagram. CNN is an example of the Monogram Lettermark logo – it uses the company’s full name. The initial letters of the cable news network, to create the logo. FedEx represents the Ergram Lettermark logo, drawing on the first few letters of the corporate name – Federal Express.

Lettermarks are great if your initial graphics look better than your full company name They can also allow you to create visual links between subsidiaries and parent companies. Precautionary words, however – lettermakers work best for companies that have enough present brand identities and it can take time to educate customers in the meaning of letters.

03.Brandmark logo

Depending on the use of text alone, the Brandmark symbol uses a strong graphic, which is often abstract, to highlight one aspect of the product or service sold in the product. The symbol represents the company by organization and relies on the ability to design the viewer’s imagination. For example, Nike Swash indicates the meaning of motion, the company’s full presentation of athletic shoes and athletic wear.

If you need a sign for your product or your name is too long, then the brandmark logo works well if there is a lack of general or personalities. From a business perspective, the brandmark can be effective globally where no company name can be translated well. Those subsidiaries can not use the parental name directly when they can attach themselves to parent companies.

04. Iconic Logo Design

Wedding mark with the workmark, the iconic logo is also known as the compound logo. Components can be used together or separately, closely or loosely bound. This type of logo can be very effective in communicating what the company does and what it is for (its corporate personality). MasterCard Worldwide, NBC’s Moore Logo, and Duncan Donuts are examples of iconic logotypes.

Although some of the most recognized logo logos in the world are iconic logotype, in reality this type of logo can really do good for startups and small businesses, whose names may be specific but not yet widely valid. These types of logos are very effective in identifying brand identities, so selecting a logo type may require less marketing to get recognition for the logo.

The professional logo design service can help you identify which type of logo is best for your business.